There are many many reasons why you would want to use a smaller marketing company for your marketing, but I have narrowed it down to just 4.
With a small marketing company, you’re usually not paying for big office space and fancy furniture, in fact, Sarah and I both have an office in our home. We have both previously worked for a big agency and your fees help cover their overheads and that will be reflected in their pricing. Don’t get me wrong, I’m not dissing the service they offer or the vibe/brand they create; but it’s not for everyone’s budget. In our opinion when working with smaller companies, much more of your hard-earned marketing budget goes towards just that Marketing. It makes sense that with fewer overheads what is offered should be better value for you.
Unless you’re a big brand with deep pockets, you’ll rarely have full access to your account manager, in fact, you may not even be able to access them without writing a ticket, and waiting for your allotted time. With a larger company when you do speak to someone you are more likely to hear the phrase ‘i will get someone to call you back’. The person that is there for the initial meeting is someone you may never see again however with a smaller company they are more likely to be involved at all times and you will feel confident that you will be able to just pick up the phone and speak to someone you know. In a smaller office environment, you’ll find everyone working hard on and taking pride in working on your business objectives. A good idea can come from anywhere. You will be a person and not just a company; this personal service from your marketing company will definitely help you to get the right level of focus on your business.
Keeping it in Somerset
There are many amazing and award-winning companies around; You’ve just got to find them. It’s more than likely that there are skilled marketing experts on your doorstep (hut hmm) – and if you’re willing to explore, you could reap the benefits. In our experience, not all the marketing hotshots end up in big companies. There’s lots of talent hidden out in the sticks, and they could be working on your business. Also, it’s a bit like shopping for fresh produce, shop locally and save those food miles (except you’re buying marketing expertise, not potatoes!). Local marketing companies are able to meet face to face more regularly as it isn’t going to be a 4-hour round trip to do so.
Most smaller marketing teams love what they do – that’s why they decided to spread their wings and move from the large company where they completed their training. It is likely that they will have gleaned the knowledge and experience of working for a larger company but have decided they want a more personal face to face approach. In our experience as a small company it is more likely they’re usually more than happy to give a bit of free wisdom, so make the most of this. Don’t be afraid to share issues or ask questions – no matter how silly it might seem. Things are only easy when you know how! If this is the first time you’ve worked with someone on your marketing, then a small agency can feel less daunting.
If you’d like to know more about our very own small agency, please get in touch. We won’t bite.