One of the most important parts of any marketing strategy is to have an excellent website. According to a study by Stanford University, 75% of online customers will judge your business based on the overall performance of a website. Some of the key metrics included here are website design, load time, user-friendliness, and more. That means no matter what industry your business is in, making sure you have an amazing website is crucial.
Below are some of the most obvious signs that you need to invest in a new website.
When the design no longer fits your brand
How your website looks and feels should reflect what your brand has to offer. There are reasons why your website no longer fits your brand, such as when it is more than 3-4 years old, you underwent a rebranding, or your business changes direction. A poorly designed website will have a negative effect on your company. When updating it is also important that website information and branding are updated. Outdated data will bring confusion to your customers.
When your website is not mobile-friendly
According to a study by Invisionapp, 85% of mobile device users expect that they see a better designed mobile website than its desktop version. Creating a responsive website is crucial for the success of your business. This means a responsive web design should be adopted by all websites.
When it is hard to navigate around crucial information
Your customers will be extremely frustrated when they will be unable to find the information that they came for on your website. You need to create a new website to improve your site’s navigation. To know what kind of design you need, make sure to do your research. Check out your competitor’s websites and see how many clicks are needed before clients get to the information that they need.
When your website is not generating enough business
Many businesses often decide to get a new website when they do not have enough customers coming in. There are several reasons why your website is not converting, such as poor usability, limited call-to-actions, or when there is not enough relevant content. Although it is difficult to identify exactly why your website is underperforming, you can perform site analytics and research. Analytics will help you understand customer behaviour and plan the direction of how your new website will be built.
When your website is not performing in search engine results
According to Impactbnd, the first five organic results will get 67.60% of all clicks. This means it is crucial to make sure that your website ranks well in its niche. A good ranking website will deliver organic traffic, new leads, and good sales for your website.
Planning for a new website?
The Marketing Barn offers unique website solutions for businesses in the UK and around the world. We love to sit down and discuss your plans with you so that you get the website that will truly work for you and your business.