Are you still not sure about social media for your business? We understand times are changing and it’s hard to keep up, with not enough hours in the day to do everything something has to give. But it is important that your business maintains a presence on social media to avoid disconnecting with customers. Here’s why…
1. Increased Traffic
Businesses have survived without social media in the past so why do we need it now? Because technology and the internet have evolved, meaning most companies have at least one website for their customers because it is the quickest and easiest way to find information. Social media is an extension of the website, where users can quickly find contact details, opening hours or send a message or tweet. Without social media, the only people visiting your website are people searching for your keywords or name of your business. However, if you add social media into the mix, you can target content to a wider audience that you wouldn’t have otherwise reached, whether that be with a picture of your latest product or a snippet about your services. Directing your audience to the website with social media will increase click-throughs and those all-important unique visitors to the page.
2. Increased Brand Awareness
An effective social media strategy will engage a wide audience through networking. Posting updates are great for telling your followers what you are up to, but networking with other businesses or customers is a great way to increase organic followers and reach. Regularly engaging with people on social media and posting great content for your audience will increase your brand awareness. However, it is important to get it right. Posting too much or sharing the irrelevant things won’t get you the followers you want and will put off the ones you do want.
3. Improved Search Engine Rankings
Social media, if done right, can contribute to your Search Engine Optimisation (SEO) strategy. Posting content that includes the keywords on your website will improve your business’ credibility on search engines, increasing the likelihood of appearing higher on the results page. If SEO is unfamiliar territory, we have started implementing SEO Strategies for our clients so do have a discussion with us as to how we may be able to help you.
Social media is one of the most cost-effective Digital Marketing approaches, which means you can spend your marketing budget on other things. To run it yourself, it is free to set up and maintain. Any paid social media advertising is low cost compared to other methods such as Pay-Per-Click (PPC) advertising and paper adverts. However, managing social media without knowledge or experience is risky. It can be easy to send out plenty of posts that don’t get any engagement or miss messages from your customers.
5. Improved Customer Satisfaction
Maintaining a strong presence on social media also keeps your customers happy. If you respond to messages, reviews, and comments quickly and politely, it shows how engaged you are as a company. You can use social media to show customers how much you care about them, and if you do it well, they will stay loyal to your brand.
Social media is also a great way to also showcase that you are human. People respond to people, not business-like robots. If you show your customers your own unique brand personality, they will engage by liking and sharing content. If the content is robotic and repetitive, your customers will not engage with you.