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What is Google Analytics and What Can You Learn from It?

If you're not sure what Google Analytics is all about, or you haven't installed it on your website yet, then this blog is for you. So get ready to learn what Analytics can do to your online platform. What is Google Analytics? As the word 'analytics' suggests, Google Analytics is a web-based program that offers analysis to track all the websites and presents it in the form of a report. A simple copy-paste of a JavaScript code from Google Analytics to your site's header or footer allows you to see the entire analysis on your device's screen or a code...

Starting a Business Check List

by Charlotte England|Marketing Tips

Starting a business is scary, making sure your business is correctly portrayed in a brand is an important step to starting out. Follow our checklist below to make sure your brand gets off to a flying start. Name Your Business Google search your proposed name and see what comes up, check namechk.com to see what domains and social media names are available. Check if there are any current trademarks against your name. Target Audience You need to have a clear understanding of who you are targeting for your business. Check out our previous blog on customer profiles. Brand Message Think...

Why WordPress is the Best Website Platform

by Charlotte England|website

Trying to create a website can be tricky sometimes. You might need to learn all the essential programming languages to finally see a working site. However, not everyone can spend months and years on learning HTML, CSS, or other languages to have a successful website being live. But hey! Don’t give up, you can have WordPress on your side. Did you know that almost 1.3 billion websites you see over the internet are made with WordPress? Of course, you can use a marketing agency like us if you wish to create something truly amazing. On the other hand, you can...

What the **** is SEO?

by Charlotte England|SEO

What is SEO? Here’s a Brief Guide Have you ever thought about the factors which rank websites on the first pages of search engines like Google? Well! There is a way and it’s called the Search Engine Optimization or SEO. If you still believe it happens by sheer good luck, then it’s time to upgrade your knowledge. So, let’s begin with the basics! What is SEO? SEO is a series of activities performed on a specific website to increase the quantity and quality of traffic to ensure it is organically visible on Google’s, Bing’s, or any other search engine’s first...

Low-Cost Marketing Ideas to Attract Customers

by Charlotte England|Marketing Tips

Spending years to build a business is a tough task. But that's not just it. Imagine, working hard on your business, figuring out products or services to offer, but not getting a good response. Oh! What a heartache, right? And that's where marketing comes to the rescue. The main aim of marketing is to increase your business reach. Moreover, to target the right audience to assure sales. However, not every business is capable of spending billions on marketing like Coca Cola and Nike. Although you can opt for businesses like us to help grow your business ;) you can apply...

5 Signs You Need A New Website

by Charlotte England|website

One of the most important parts of any marketing strategy is to have an excellent website. According to a study by Stanford University, 75% of online customers will judge your business based on the overall performance of a website. Some of the key metrics included here are website design, load time, user-friendliness, and more. That means no matter what industry your business is in, making sure you have an amazing website is crucial. Below are some of the most obvious signs that you need to invest in a new website. When the design no longer fits your brand How your...

Why Creating a Brand is more than Just Logo?

by Charlotte England|Design

Building a business from scratch is surely challenging. But did you know what’s more complicated? Making it a brand. Ever thought why companies spend millions on advertisements? Is it just for recognition? No… not completely. Do you think Coca Cola or Pepsi still needs to be acknowledged? Of course not. These are centuries-old companies, who have already proved themselves in the business world. So what’s their marketing secret? The answer is “Brand”. These companies don’t offer products, but they sell brands. Logo and brand are two different things, but people mix the two concepts. What is a Brand? Phillip Kotler...

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