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Hashtags, Hashtags, Hashtags, What, When and How?
How to effectively use hashtags on Twitter and InstagramHashtags are a bit like marmite, you either love them or hate them. More and more people are using them on social media, and many still not quite sure of the exact purpose or how to use them to their full advantage.So, What is a hashtag?According to the Oxford dictionary a hashtag is: 'A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic'. The hashtag was first brought to Twitter on August 23, 2007, by Chris Messina and...
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Customer Profiles, what are they?
So, dare I ask, has business slowed down?  I think many people are in the same boat. Although it isn’t ideal (OK, let’s be honest- it’s complete BS) however, a lull in business does present an excellent opportunity to get your ducks in a row. There might be elements of your marketing strategy that you didn’t quite get around to doing when you started the business and marketing should be adapted to suit the current climate.  In this blog I am going to explain how to make a customer profile. As part of your marketing strategy, it is beneficial to...
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Coronavirus and marketing
Coronavirus – Your business marketing
As government try to slow the spread of the coronavirus pandemic, nearly every individual and business now feels the impact in one way or another. With events cancelling and businesses closing with no knowing when they will reopen, these are uncertain times for everyone. Whilst it maybe tempting to pause your marketing, with finances tight and family at home, pausing spending might have an impact when the time comes to reopen. Its about changing your marketing strategy to ensure you are following inline with your customer profiles. Re-Evaluating Hunderd/thousands of brands have suspended, delayed or shifted planned marketing campaigns in...
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FREE WEBSITES & SOCIAL MEDIA TRAINING
We are facing uncertain times, Covid-19 is a twat!   Businesses are been affected already and I would love to help!   So I would like to offer the chance to build a new website (or revamp an old one) for a business affected by Covid-19. So they are ready to make a comeback or perhaps they have diversified.   I would also like to offer to build a new website for a new business that potentially could emerge from the ashes of Covid-19. So if you have a new idea this is for you.   ALSO, I would love...
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What is Google My Business and why should you have it?
Whether you have a physical location or you serve a certain area Google My Business is a must for your business. What is a Google My Business Listing? If you’ve ever Googled a business and seen their business listing looking like the left—with a phone number, opening hours, address, website etc.—you might wonder how you do this for your business. The answer is simple: Google My Business. To set this up you start by going to Google.com/Business. You can then control the exact information that people see when they Google your business, and add in special opening times like bank...
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Opps, What happened?
Okay, so since February 2019 I haven't written a blog, I didnt have lots of views, but the odd few! This wasn't on purpose, a huge business lesson has been learnt. I have spent the last 12 months working within The Marketing Barn and not on it the way I would of liked, so over December and January I have been taken the business a bit steadier, working on my own marketing plan and redoing my own website to hopefully simplify and define my niche and what I really want to achieve. My personal networking spill on the business is......
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4 Reasons to use a Small Marketing Company
There are many many reasons why you would want to use a smaller marketing company for your marketing, but I have narrowed it down to just 4. Cost With a small marketing company, you’re usually not paying for big office space and fancy furniture, in fact, Sarah and I both have an office in our home. We have both previously worked for a big agency and your fees help cover their overheads and that will be reflected in their pricing. Don’t get me wrong, I’m not dissing the service they offer or the vibe/brand they create; but it’s not for...
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5 Favourite Apps Right Now
Mobile apps can make a world of difference in your personal and business life. Here are my top 5 favourite mobile apps on my phone right now. Slack – Since Sarah and I have been working together communication is key, we don’t always work right next to each other but we are constantly communicating. Slack is a modern, convenient as it is cloud-based and syncs across all devices (web, desktop and mobile) in real-time, tool but the user interface is what I love the most because it makes it incredibly simple to stay on top of conversations. Using Twitter-like hashtags...
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Are you still not sure about social media for your business?
Are you still not sure about social media for your business? We understand times are changing and it’s hard to keep up, with not enough hours in the day to do everything something has to give. But it is important that your business maintains a presence on social media to avoid disconnecting with customers. Here’s why…1. Increased TrafficBusinesses have survived without social media in the past so why do we need it now? Because technology and the internet have evolved, meaning most companies have at least one website for their customers because it is the quickest and easiest way to...
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Does your social media take a back seat when life gets hectic? Ours too!
Wow, hasn’t it been a fantastic summer so far? It’s amazing how small businesses can grow to become very hectic in such a short period of time and it so easy for social media to take a back step. But wait! Social media isn’t about overnight success, it's about providing a steady flow of information to your audience, building a strong personal brand and developing a loyal following. We wanted to write an honest blog about how it seems ironic that when we became busy we forgot these fundamental principles! Read on to hear our experience to avoid the mistakes...
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