Blog

Why WordPress is the Best Website Platform

Trying to create a website can be tricky sometimes. You might need to learn all the essential programming languages to finally see a working site. However, not everyone can spend months and years on learning HTML, CSS, or other languages to have a successful website being live. But hey! Don’t give up, you can have WordPress on your side. Did you know that almost 1.3 billion websites you see over the internet are made with WordPress? Of course, you can use a marketing agency like us if you wish to create something truly amazing. On the other hand, you can...

What the **** is SEO?

by Charlotte England|SEO

What is SEO? Here’s a Brief Guide Have you ever thought about the factors which rank websites on the first pages of search engines like Google? Well! There is a way and it’s called the Search Engine Optimization or SEO. If you still believe it happens by sheer good luck, then it’s time to upgrade your knowledge. So, let’s begin with the basics! What is SEO? SEO is a series of activities performed on a specific website to increase the quantity and quality of traffic to ensure it is organically visible on Google’s, Bing’s, or any other search engine’s first...

Low-Cost Marketing Ideas to Attract Customers

by Charlotte England|Marketing Tips

Spending years to build a business is a tough task. But that's not just it. Imagine, working hard on your business, figuring out products or services to offer, but not getting a good response. Oh! What a heartache, right? And that's where marketing comes to the rescue. The main aim of marketing is to increase your business reach. Moreover, to target the right audience to assure sales. However, not every business is capable of spending billions on marketing like Coca Cola and Nike. Although you can opt for businesses like us to help grow your business ;) you can apply...

5 Signs You Need A New Website

by Charlotte England|website

One of the most important parts of any marketing strategy is to have an excellent website. According to a study by Stanford University, 75% of online customers will judge your business based on the overall performance of a website. Some of the key metrics included here are website design, load time, user-friendliness, and more. That means no matter what industry your business is in, making sure you have an amazing website is crucial. Below are some of the most obvious signs that you need to invest in a new website. When the design no longer fits your brand How your...

Why Creating a Brand is more than Just Logo?

by Charlotte England|Design

Building a business from scratch is surely challenging. But did you know what’s more complicated? Making it a brand. Ever thought why companies spend millions on advertisements? Is it just for recognition? No… not completely. Do you think Coca Cola or Pepsi still needs to be acknowledged? Of course not. These are centuries-old companies, who have already proved themselves in the business world. So what’s their marketing secret? The answer is “Brand”. These companies don’t offer products, but they sell brands. Logo and brand are two different things, but people mix the two concepts. What is a Brand? Phillip Kotler...

Customer Profiles, what are they?

by Charlotte England|Marketing Tips

So, dare I ask, has business slowed down? I think many people are in the same boat. Although it isn’t ideal (OK, let’s be honest- it’s complete BS) however, a lull in business does present an excellent opportunity to get your ducks in a row. There might be elements of your marketing strategy that you didn’t quite get around to doing when you started the business and marketing should be adapted to suit the current climate. In this blog I am going to explain how to make a customer profile. As part of your marketing strategy, it is beneficial to...

Coronavirus – Your business marketing

by Charlotte England|Marketing Tips

As government try to slow the spread of the coronavirus pandemic, nearly every individual and business now feels the impact in one way or another. With events cancelling and businesses closing with no knowing when they will reopen, these are uncertain times for everyone. Whilst it maybe tempting to pause your marketing, with finances tight and family at home, pausing spending might have an impact when the time comes to reopen. Its about changing your marketing strategy to ensure you are following inline with your customer profiles. Re-Evaluating Hunderd/thousands of brands have suspended, delayed or shifted planned marketing campaigns in...

FREE WEBSITES & SOCIAL MEDIA TRAINING

by Charlotte England|Community

We are facing uncertain times, Covid-19 is a twat! Businesses are been affected already and I would love to help! So I would like to offer the chance to build a new website (or revamp an old one) for a business affected by Covid-19. So they are ready to make a comeback or perhaps they have diversified. I would also like to offer to build a new website for a new business that potentially could emerge from the ashes of Covid-19. So if you have a new idea this is for you. ALSO, I would love...

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