Bloom Coaching came to us a brand new start-up, Lyndsay had recently qualified as an emotional and wellbeing life coach, she wanted a brand that portrayed her as well as looking professional.
When I first meet with Lyndsay she was unsure of what to name her new business, so together we researched and brainstormed keywords and combined personality. We got to Bloom Coaching.
Next up was the colours, so with a list of values and a personality of Lyndsay and lots of colour knowledge, we came up with a few colour schemes that worked with the brand we were trying to create. I think Lyndsay’s words were ‘I love the light grey and mint! Not so keen on the green.’
Finally the design, obviously bloom needed to be something blooming, so we presented with a few options of which we had included trees. Then brain wave, we live close to Burrow Hill, of which I know Lyndsay is a fan. For those who don’t know Burrow Hill is a hill (Well duh) with an apple tree on top with a swing in it. A few amends later and we signed off on the logo to the left. 🙂