Starting a business is scary, making sure your business is correctly portrayed in a brand is an important step to starting out. Follow our checklist below to make sure your brand gets off to a flying start.
Name Your Business
Google search your proposed name and see what comes up, check namechk.com to see what domains and social media names are available. Check if there are any current trademarks against your name.
Target Audience
You need to have a clear understanding of who you are targeting for your business. Check out our previous blog on customer profiles.
Brand Message
Think about the message you are trying to relay to your target audience and make it clear on each of your platforms.
Brand Values
Spend some think thinking about your core values. These are the values people will feel that are in touch with your brand and that people can relate to. These are so important.
Create Your Logo
Not just a graphic, but your fonts, colours, brand positioning. Have a read of our blog – Why creating a brand is more than just a logo.
Stationery
Is this modern world where most things are digital it can still be beneficial to have physical business cards and branded stationary to use and the costs are relatively inexpensive.
Start Social Media
Find out where your customers hanging out. Think about what channels they are on and start a presence there to engage with them.
Online Presence
Next think about your online presence. Purchase a domain name and set up Google My Business. You will need a responsive website so your target audience can learn more about you and what you offer.
Conclusion
When starting a business it is important to you complete the above to ensure your brand is established and portrayed in the correct format to sell your products and services, if you need help with any of the above then please do get in touch with us.
