What is SEO? Here’s a Brief Guide
Have you ever thought about the factors which rank websites on the first pages of search engines like Google? Well! There is a way and it’s called the Search Engine Optimization or SEO. If you still believe it happens by sheer good luck, then it’s time to upgrade your knowledge.
So, let’s begin with the basics!
What is SEO?
SEO is a series of activities performed on a specific website to increase the quantity and quality of traffic to ensure it is organically visible on Google’s, Bing’s, or any other search engine’s first page.
Why organic? Because the results are everlasting. Plus, it adds value to your business and creates trust among the readers and potential clients.
There are also numerous other marketing services, which use paid programs (Google AdWords) to include your website in the Top-10 Google search engine’s list.
However, the practice is unnatural, therefore, it lacks long-lasting results. So the day you stop spending on programs could be the day you begin to lose traffic.
This is one of the reasons why businesses and individuals prefer natural search engine results instead of in-organic. And this goal is achieved with the correct SEO.
Types of SEO
Search Engine Optimization is further divided into two main types, ‘On-Page SEO’ and ‘Off-Page SEO’. There is also a third type known as the ‘Technical SEO’ that plays an essential role in the website’s ranking.
On-page SEO is all about your website’s content. It contains all the strategies to optimize a single page on your website. Some of the most important factors required for a successful On-Page SEO include:
- Relevant keyword research
- Choosing a single primary keyword
- Picking three to five related (secondary) keywords
- Proper content plan
- Using H1, H2, and H3 (if necessary) headings and subheadings
- At least 300 to 500 words per post
- Plagiarism-free (100% unique) content
All these elements help search engines recognize your content’s topic and analyze whether or not the website is useful for the readers.
So for instance, if you have a farm shop website, make sure the content you add is related to farming and not smartphones.
Don’t confuse search engines!
While on-page SEO is all about working on the internal area of your website, off-page SEO is linked to external factors. Furthermore, off-page SEO helps in creating your website’s authority and reputation with the help of the following techniques:
- Internal linking
- Guest posting
- Link building
Technical SEO is based on the site’s foundation and backend structure, and it has no direct relationship with the creative side. Nevertheless, it helps develop and maintain excellent user experience, which confirms search engines that your website has a high quality.
Technical SEO is essential for readers and has a huge impact on your website’s overall engagement and traffic. Here’s what you need to do for technical SEO:
- Make a mobile-friendly website
- The page speed must between 0.8 to 2.9 seconds
- It should be well-indexed
- Must be crawlable and includes structured data
- SSL Certificate to assure your website is secured from threats
How SEO Works?
Don’t you find search engines like Google, Bing, or Yahoo magical? Typing or speaking a few words and getting a long list of websites. Isn’t that mesmerising?
For example, if you just write a long-tail keyword ‘social media management for pubs’ on Google, you will probably end up receiving thousands of related links on your screen. And do you know why?
The answer is SEO.
You need to understand that every search engine uses its web crawler (also called spiders) that copies the information (content) from the webpages to process them later, and this process is also called indexing.
So whenever you enter a keyword or a phrase on your favourite search engine, you get all the related results, as these crawlers match your keywords with the keywords it stores through indexing, and finally, you get the upshots.
That’s why it is vital to properly index your website, otherwise, it won’t appear in the search results, as crawlers won’t be able to find the content.
How to Begin with SEO
SEO is impossible without:
Creating a Website
First things first, you are required to develop a website. So whether you are selling a product, online service or just trying to make a blog for your readers, you can’t practice SEO without it’s existence.
There are many platforms which help in self-developing a site. However, it is always recommended to take help from a professional. (Sorry, I am trying to sell our services as well as write an informative blog ?)
Adding Relative Content
Once your website is ready, the next thing is to add content to it. Remember! Always do the keyword research before writing the content. There are several free and paid keyword research tools online, which can help you find some great low-competition keywords as per your niche.
Note: Do not copy-paste the content, as it will devalue your website’s worth not to mention blatant plagiarism.
After developing a website and adding useful content to it, make sure you start the link building process. It’s one of the trickiest parts of SEO, so we are always here to help you if needed.
Without Search Engine Optimization, you cannot rank your business or individual website on any search engine. Nevertheless, SEO is no picnic in the park because it needs proper learning and execution to see expected outcomes. It has taken us many years of learning to offer this service. Remember though something is always better than nothing. Any questions, please get in touch.